Five Benefits to Investing in a Digital Ordering System
It’s no secret that more and more people are busier than ever. Between work, schools, kids’ activities, and meetings, people have less and less free time to plan meals or even sit down at a restaurant for over an hour with their families. In fact, a recent study concluded that the average family meal lasts about 15 minutes.
The question then becomes: how can restaurants still find their place amongst the family dining dollar while giving customers the freedom to have meals at their leisure? Online and digital ordering systems may be the answer these restaurants are looking for.
Here are five benefits these systems offer:
1. Increasing Revenue
One of the biggest benefits for your restaurant when it comes to implementing a digital ordering system is the potential to increase your overall revenue. Not only will you be able to reach more customers by letting them place online orders from your own website, but working with third-party delivery services has been found to increase restaurant sales volume by 10-20 percent.
Also, with the right point of sale (POS) software you’ll be able to easily integrate your online orders into your regular order queue, ensuring your operations never miss a beat. Best of all, with the help of effective POS system software, it will be effortless to upsell and cross-sell customers and prompt them to turn small orders into meals.
2. Improving Order Accuracy
No one likes getting the wrong order, especially when an order is being delivered and there is no easy way to fix the error. With a digital ordering system, your customers are entering their own orders so there is no place for mishaps between your restaurant employees and the customer at the time the order is placed. Also, all order customizations are sent to the kitchen so orders are made exactly the way customers desire.
3. Answering to Customer Demand
If you’re still questioning whether or not a digital ordering system will really benefit your business, consider answering to the demand of your customer base. Sixty percent of U.S. consumers order delivery or takeout at least once a week, not to mention that 31% say they use third-party delivery apps at least twice a week.
4. Collecting Useful Customer Data
Knowing what your customers like and don’t like is an important part of planning how your business operates and what products you should offer. With an online and digital ordering system, you will be able to know for certain what your customers want and be able to create customer records for each transaction. This can help you learn more information about your customers such as:
- Which customers are regulars?
- How to best customize sales and promotions?
- Which items are your bestsellers?
- Which times of day are the busiest?
5. Improving Your Online Presence
Advertising your business takes extra time and capital. However, with a digital ordering platform you can be in front of your customers at all times without having to invest in any additional advertising. Your customers will get easy access to your restaurant, its menu, and its information without even having to leave the comfort of their own home.
Digital ordering for you:
No one knows the needs of your restaurant better than you. If you’re ready to implement a POS system with online and digital ordering capabilities, we’re here to help. Contact NCC today and discover how our solutions are perfect for your restaurant.
