Why Invest in an Integrated Online Ordering System?
Did you know that digital ordering and delivery services have grown 300 percent faster than dine-in traffic for restaurants since 2014? This means that an increasing number of customers can be reached via the web. Position your business for success with an online ordering system that integrates with your point of sale software. But if you’re not quite sold on the idea yet, here are things to consider when it comes to online ordering:
1.You will increase your average order size
It’s no secret that customers tend to spend more money when they’re placing online orders, and according to Statisa, 34% of customers spend upwards of $50 per online order when it comes to their food order.
Customers are less inhibited on what they are willing to purchase when using an online ordering system from the comfort of their own home, which makes upselling and cross-selling more effective as well. If you offer the option to add a drink and a side to make it a combo, many customers will be enticed by the deal.
2. You will increase customer satisfaction and grow your customer base
In the world we live in, technology is ever-changing and many restaurants use this to their advantage. Customers have come to expect the ease of multiple ordering channels, such as mobile and online ordering systems, as well as traditional channels, such as in-store and over-the-phone orders.
However, digital channels, such online ordering, are now a must-have for restaurants of all sizes to compete with established restaurant chains. Not only can you use an online ordering system to upsell and cross-sell customers, it also helps reduce errors. No orders are dropped or misplaced because the customer enters the order directly, and the system sends the order directly to the kitchen.
3. You will increase inventory tracking accuracy
As a restaurant owner or manager, you know the importance of closely tracking inventory to ensure your products are fresh and are not going to waste or running out too quickly.
An integrated online ordering system should deduct inventory, all the way down to the ingredient and condiment level, across all channels of your operation when meals or items are ordered. This ensures a seamless inventory tracking and reordering process, saving you valuable time from what was once a manual task.
4. You will have greater customer data mining opportunities
Collecting information about your customers has never been easier, especially when it comes directly from them. With an online ordering system, customers enter information such as birth date, email address, and sometimes even address if they order delivery. Why not take advantage of the information you collect?
With the insight you gain, you can create customized programs and promotions for your customers, including birthday specials and loyalty coupons to drive repeat business and retain valuable customers.
Online ordering systems are playing a greater role in the restaurant business and the industry is continuing to develop at the speed of light. How will your restaurant keep up?
Contact us today and discover how our restaurant solutions can help you gain greater control in your restaurant.
